Welcome to David's modeling and pre-shoot check sheet. This page has become quite popular with a number of modeling agencies and photographers alike as it covers a wide range of information pertaining to today's new models. Feel free to skim it over; although it's main purpose is to be a resource for those interested in working with David Ford, you will find a lot of useful info pertaining to both fashion and fitness work.
We have also included a "warning" section that looks at a number of the common pitfalls facing today's new model. There is a lot of useful information here, although some may not pertain to your case, much is applicable to those utilizing the internet as an intricate part in their business.
... I'm totally new to this, where do I begin?
A daunting task... perhaps...
Whoever said finding a quality photographer was easy? Choosing a photographer can be a daunting task as there is such a wide variety of photographers in most centers that it can become mesmerizing researching each one. If convenient visit a number of photo studios and galleries, ask around and do internet searches in your area. The skill levels and the styles will vary dramatically so do a little "investigating" and choose a style that you like and would like to see yourself photographed in.
The most important aspects in choosing a photographer is to go with someone you feel comfortable with 'and' that can supply you with the images you want or need... to a point regardless of the price. You'll likely not want a traditional portrait or wedding photographer to take fashion or fitness images... even if they agree to shoot for a low cost as often times these images won't be marketable. In the end you’ll want “useable” images as opposed to images that will likely sit in a box in your closet. As can be expected the costs of each photographer will vary, however, most pros will have relatively competitive packages.
Always be mindful... once an image is taken, there is always the possibility... a good possibility... that it can show up in a multitude of places, including the internet... so when all is said and done, what kind of images do you want being made public? Does the photographer have respect for you, your family and friends and themselves?
Modeling should be approached as a business... you are selling and marketing a product...you! Sounds simple doesn't it? It will definitely be easier for some then others... so sit back... make a plan and give it your all.
For every model you see in a magazine remember there are thousands who didn't get there. Of the ones you see in the magazines, how many have you seen before? Do you remember their names? In the last magazine you read through, which athlete/model do you distinctly remember? For what reason? Each model will be remembered for various reasons by various readers. Find a model who you'd consider closest in some way to yourself. Is she a professional athlete? Has she competed in many shows? Is she a swimsuit model with a captivating look that is sought by photo editors to help sell their magazines? What similarities do you see between you both? Are they realistic? Saying something vague like, "I just want to get in a fitness mag" doesn't cut it in the long term. Have a plan, and stick with it.
The first step is to very realistically look at your potential in the variety of markets available. If your goals are within reason, then there is no reason why you shouldn't achieve them, however, we've seen many athletes/models given a false sense of possibilities by friends, family members and strangers alike. It's important to remember that there are hundreds, even thousands, of others in a similar boat to yours and it will come down to who networks and markets themselves best. Keep in mind that for most, modeling will not provide a full time income.
There is no one way to become a successful model, however, there are certain things a person can do to improve their chances of being noticed or "discovered". For many fashion models, attending legitimate agency calls can be the best start. For prospective fitness models, things are a little different and less predictable. Although successful modeling is largely dependant on visual appeal, networking & self promotion are two of the most important elements in fitness modeling. Image is key; standing out from the norm grabs attention. For most, the opportunities won't come knocking on your door, you have to pursue them. There are a lot of good looking models out there so you have to separate yourself from the group. This can start by attending as many contests, fitness oriented events and expos as possible and have professional business cards or comp cards ready to give to photographers, photo editors, publishers etc. that you will meet... that's right! you will meet as you will take the second to introduce yourself to these people. Don't wait for them to approach you... which may or may not happen. It's you that wants to be noticed! Practice a professional introduction and have a sharp business card or comp card ready to pass out. When planning to attend an event, here's a little tip, research who might be in attendance so you can introduce yourself and acknowledge them by name... this always impresses the person. Quite often, all it takes is meeting the right person at the right time.
In many areas of the industry, "fitness modeling" is little more than a T&A exhibition. Sure you've put a lot of hard work into your physique and deserve to be noticed for it... there is nothing wrong with any of the fitness avenues you'd like to follow... but be smart and know where you are wanting to go. A good many of the swimsuit models that are displayed in many of the 'guy-oriented' magazines are exotic dancers. They have experience posing and know how to be sexy. Finding what works best for you and what you are comfortable with is important. Don't be leered into areas that you will regret a few years down the road. In a lot of cases, the model is at the bottom of the "feeding chain". Publishers, editors, photographers are the ones that can gain from beautiful models. Don't be taken advantage of and sell yourself short. Surround yourself with supportive friends who can keep your ego in check and your self-esteem at consistently healthy levels.
We shoot a wide variety of styles of fitness work, ranging from a casual physique enhancing portrait to a mainstream fitness magazine style swimsuit and lingerie image. Each athlete is unique, each modeling requirement is unique. Fitness modeling no longer solely refers to tasteful swimsuit/workout images we remember of Monica Brant but now envelops a broader genre of styles that can borderline crass and overtly risqué. There is no money involved in most swimsuit photo shoots for fitness magazines, however, commissioned shoots for specific stories and articles for magazines can provide positive exposure and perhaps some small amounts of payment. For the most part, these opportunities will be given to respected athletes in the field and not just any swimsuit model. Learn where best you will fit in to eliminate the loss of your valuable time going down a dead end road.
For some of the more "border line" endeavours you consider, keep these questions in mind. Will your modeling give you a sense of pride? After a photo shoot, will you have images that you can show your family and friends? Is this something that is important to you? Will it depend on everyone else's reaction as to whether or not this is alright? Did anything about the experience make you feel uncomfortable? Was there 'anything' you resented? In the end, the whole experience needs to be positive. The bottom line is to be true to yourself. If you are willing to 'sell' yourself... the opportunity will meet you sooner then you'd ever anticipate. Know yourself and where you stand! Never compromise!
It is always a good idea, when possible, to meet a photographer to discuss the shoot prior to the scheduled date. This can accomplish a number of important details. First, and possibly most important, it gives you the opportunity to meet and build a rapport to some degree, which will make each of you a little more comfortable and relaxed come “show time”. Secondly, it provides you both with the opportunity to discuss your ideas and the opportunities. Be sure to fully understand what kind of shoot will it be, what is required of you and where it will take place. Unless an agency, business or photographer for a specific project has approached you, both sides should get a say in what will take place on the day of the shoot. Discussing and confirming these details before hand will help the shoot day run efficiently. Remember to be yourself, approachable and friendly, saving any flirting for the camera. Being professional will undoubtedly prove more worthwhile if you are both there to capture a great image.
List to consider prior to your shoot
We have compiled a list that covers a wide range of information that should be seriously considered and looked at prior to any photo shoot... coming prepared shows great respect for the individual artists you'll be working with. We hope you find it informative, and although relatively complete, we will be adding additional info as time allows.
Decide with the photographer what type of "look" you are trying to achieve and plan your wardrobe accordingly. Add specific shoes and accessories to your list. Do not bring "elaborate" jewelry unless requested by the photographer. Portfolio images are about you… you are the product.
Discuss if a make-up artist will be on the set, if so arrive with clean hair and absolutely no make-up.
Bring clothes that flatter you and be sure to include several clean, uncluttered outfits. Avoid patterned prints, as they detract from your face and figure. If you want to appear taller and slimmer, wear the same color on both the top and bottom. Wear nude underwear that won't show and a good bra if you need the support.
Don't just grab some clothes from your closet and run to your shoot. Try on all the outfits in advance and practice posing in front of your mirror. When contest dieting, clothes that used to fit nicely may now be quite loose. If you can, have a friend take digital photos to see how each outfit shoots. Then notice how they move on your body; see if anything gaps, if underwear shows etc.
Discuss your strong and weak points with the photographer prior to your shoot.
Practice different poses and facial expressions in the mirror that you find flattering. It is important to know how your face feels when you smile, frown, or pout. It is important to know how your body feels when it is posed in an attractive manner. Get use to making emotional expressions on cue. Look through current magazines for ideas, you will be much more confident if you are able to do some basic poses on your own.
When posing, regardless of where you are looking, it is important to actually focus your gaze on something. If you simply look in a direction, without looking at anything in particular, your eyes will wander and you will appear "in another world".
Wax or shave your legs and armpits 2 to 3 days prior to a shoot. If you are modeling swimwear, under wear or lingerie, be sure you hit the bikini line. This is also the time to be sure your facial hair is under control. Don't have your facial hair waxed in the three days prior to your shoot in order to allow for irritation to disappear.
Day before, exfoliate your body to remove dead, scaly skin, and apply moisturizer. Give yourself a manicure and a pedicure, making sure to use only a clear or pale neutral polish. Avoid dry lips by putting Vaseline, not lip balm, on your lips before bed and on the morning of your shoot.
Be sure your hair is in order, trimmed nicely and well groomed 3 to 4 days prior to your shoot. At this point refrain from trying new products, style etc. Refresh your hair color a few days before your shoot.
Ladies, if possible, don't schedule any photo shoots during the week before your period.
Get plenty of quality sleep, at least 3 good nights worth prior to a shoot. Your eyes and skin will reflect exactly how you feel; bags, circles, blood shot eyes will ruin a shoot.
Resist the urge to over-exercise or diet excessively as this can definitely be visible in your images. You want to be well rested, vibrant and appear excited.
Be sure that you are drinking at least four litres of water every day. Increased water consumption actually leads to decreased water retention. Try supplementing with 500 mg of Vitamin C, a natural diuretic, three times a day. Avoid any salty foods, junk food, red meat, spicy foods, caffeine or alcoholic beverages 3 days prior to a shoot. Also avoid Retin A and Alpha Hydroxy creams during this time period.
Avoid breakouts by not trying any new make-up or skin care products.
A few hours prior to your shoot apply a layer of Preparation-H to your abs, thighs and glutes to draw additional water out of your skin.
Use a makeup artist for all portfolio shoots, unless you are experienced at doing your own camera-ready makeup.
Whether in black and white or color, depending on skin tone, you will probably look better with a tan. It can be helpful to maintain a nice base tan year round.
Remember that training immediately prior to a shoot will give you a "fuller" look, but it will tend to give you a "smoother", less defined look.
Arrive on time. Make sure you understand the travel directions well in advance and leave the house with plenty of extra time.
Discuss if a make-up artist will be on the set, if so arrive with clean hair and absolutely no make-up. If you are working with a make-up artist or hair stylist, you generally won't need to carry hair or make-up products, however, it is a good plan to carry them just in case.
Drink lots of water throughout the day. It will keep you hydrated and looking healthy.
Wear loose fitting clothing so that there are no lines on the skin. Do not wear socks. Tight elastic creates indentations in the flesh and the leaner you are, the longer it will show. Ladies, do not wear a bra to the shoot you can change into one there if you need one for a photo. Grab a 'house coat' to keep warm under and perhaps change under.
Wear your hair natural and down, unless you have made other plans with the photographer in advance. Wear a button-up shirt to protect your hair and make-up. Do not over condition your hair before a shoot.
Bring a variety of clothing discussed with the photographer previously.
Wear clear deodorant to protect your clothing and prevent discoloration and possible flaking.
The Model's Bag: What to bring to the photo shoot (some of this list will apply to male models also)
This list is quite comprehensive, most items will not be necessary at most shoots, but it is advised to include in your bag, all items you can see being useful.
Makeup Products
Skincare Products - Makeup remover for eyes, skin cleanser, toner, moisturizers, various foundations, concealer, contour, powders that match foundations, body makeup.
Eye Products – Mascara, eyeliner pencils, eyebrow pencil, liquid eyeliner, eye shadows, eye drops.
Lip Products – Vaseline, clear lip-gloss.
Cheek Products – Variety of colors of powdered blush.
Tweezers, eyelash curlers, makeup pencil sharpener, alcohol pads, brush cleaner, cotton swabs, sponge wedges, full set of make-up brushes, tissues.
Clear deodorant/antiperspirant, body lotion, tampons and panty-liners, disposable razors, baby powder, compact mirror, mouth wash, dental floss, tooth brush and tooth paste, face cloth and hand towel.
Hair Supplies – Mousse, gel, hairspray, setting lotion, spritzer bottle, bobby pins, hair pins, clips, elastic bands, head band.
Hair Tools – Hair dryer, curling brush, straightening brush, variety of styling brushes, hair pick, combs.
Nail file, clear and coloured polish, polish remover pads, nail buffer, manicure pencil, tooth picks, nail clippers, nail scissors, flesh toned bandages.
Several pairs of sandal foot pantyhose (nude and black), decorated pantyhose, nude coloured bodysuit, strapless nude bra, regular bras, half slip, white sport socks.
Gold studs earrings, rhinestone stud earrings, simple gold ring, sunglasses, eye glasses, bandanna, neck scarf, classic pumps, flat shoes, stilettos, variety of belts.
Portfolio, Comp cards, Go-see listing, small tape recorder and note pad, water, food snacks, aspirin, lint remover, small sewing kit, masking tape, double sided tape, umbrella.
Working in front of the camera
For any physique related "work", maintaining a year round relatively lean, aesthetically pleasing look is a good idea. It shows you take your job seriously and will definitely increase your opportunity at landing photo shoots and physique-sport related work.
Being able to move well in front of the camera is one of the most important skills a model needs to develop. With experience, a model will develop a style that will optimize angles of their features. Although this experience can be gained through a variety of classes by modeling schools, an accomplished photographer will be able to provide valuable insights to learning models. Not to be misinterpreted, a model should do their part to be as prepared for a shoot as possible, be it runway work or posing in ways along the lines expected by the photographer or client. Any type of training that increase body awareness, and putting a model in tune with their movements will be beneficial. This shows respect to the people you are about to work with, and shows that you are serious about your work. In regards to the fitness and physique athletes we have worked with, we have found with many of them, they are used to posing on stage, but are sometimes stiff when in a different environment. Take the time to make yourself aware of what will be useful in the different situations and practice... practice! practice! Get comfortable with yourself and learn to move freely from the get-go.
Possibly the second most important skill a model must develop is the presentation of the right attitude when fulfilling their obligations. A great personality, to a large degree, is more important in the long run then good looks. Showing respect to those you work with will build your reputation and consequently result in more work. This can mean simple things like being early to a photo shoot, being prepared and well rested, promptly and courteously replying to emails, phone calls etc. There are few things more frustrating for a photography and production team then being "stood up", or having to cancel a shoot because the model was too visibly tired to produce worthy images. This kind of behaviour will inevitably catch up with an individual and result in a less then desirable reputation. This can also pertain to photographers who are less then ready for a pre-determined time. Respect must go both ways for both careers to move forward.
David's approach for first-time models, and first-time shoots
When we work with first time models, our initial goal is to be sure the model is at ease, comfortable with those around them, and comfortable with what they are wearing. This comfort zone will increase as time goes by as our team conducts ourselves in a respectable, professional manner. When convenient, we will meet before hand with a model to discuss a shoot and all the details that might be in question. This sort of serves as an icebreaker, as it gives everyone a brief time to get to know each other. There are times when this meeting is not convenient, so all the details must be ironed out through phone calls or email.
After a plan is set and a shoot time scheduled occasional communication takes place through a variety of phone calls and emails. It is good to get a vocal response a day or so prior to a shoot to confirm all the details one more time. Although emailing might seem 100% full proof, it isn't always, as well, this sort of communication can provide "loop holes" for those models interested in breaking a "contract"; be sure to get vocal confirmation, and a deposit before the shoot day arrives. Any model who is genuinely interested in doing a photo shoot, will have no problem paying a deposit upfront, for both parties, be sure to have this transfer of money documented in an invoice or bill, signed by both sides. Some of these precautions might seem a little over exaggerated, but we've found, with the increased number of individuals working from an internet base, there has been a sudden rise in scams, stand-ups etc. For those pursuing an honest income and business which might involve internet correspondence and work, sad to say you can never be too careful . When working with athletes and models from "land-based" contacts, we have found 90% of them live up to their "end of the bargain".
As this site has been aimed more specifically towards our fitness and physique athletes, we will address a few of the common questions we receive. Although many fitness magazines almost "require" g-strings and thongs, this is something that doesn't make too much difference to us as we realize many first time models are not totally comfortable in this attire. In fact, we encourage our models to wear whatever they feel most comfortable in, be it jeans and a t-shirt, a dress, pant-suit, or one-piece swimsuit etc. If a model is uncomfortable, the resulting images will definitely show this. We would rather build a rapport with an individual and get images they like of themselves. If at some point they desire to shoot more risqué images, we will be comfortable capturing them." If I ever sense someone is uncomfortable, be it because of their attire or pose, immediately I'll get to the bottom of it and make sure they can relax... the bottom line is the model has a good experience and enjoys themselves, it is this word of mouth that is crucial to a photographers success. It often helps that my wife, a professional hair-dresser and beautician, also assists during the actual photo shoot." Being in tune with reading models faces and expressions is key to capturing rewarding results. This is a quality we pride ourselves on as some models, trying to keep everyone else happy, endure what might be something somewhat uncomfortable... the ability to detect this early will save everyone time, energy and film costs. This same skill also enables us to capture very intricate expressions that could easily be over looked. It is these captured moments in time that bring us the greatest feeling of success.
Successful fitness images are dependant on a number of points. Quite possibly the most important card to bring to the table is a fun and outgoing personality and the willingness to let yourself go. If you don't feel like a model, try to "act" like a model and the images will consequently turn out better than expected. IFBB Pro fitness competitor Kary Odiatu told us of her first modeling experience where she decided to "act the part". Kary has since climbed the ladder and has been featured in all the top fitness and bodybuilding magazines and will be successfully accomplishing her dream of competing in the 2003 Ms. Fitness Olympia. The second most important aspect to fitness modeling is to show up physically prepared. Be lean, tanned and look well rested. Although a soft look can be useful for glamour type images, a body fat percentage below 12% is often times desirable. A deep rich tan will complement your physique, especially if some photography is done outside. Being well rested will take a load off any make-up artist. Deep facial lines can present problems and tired eyes are never easy to work with. Research and practice a number of poses. The ability to move during a photo shoot speeds up the process and allows for a wider variety of looks and poses and decreases the possibility of "posed" poses.
As Alberta is not an ocean front province, the opportunity to shoot on "eternal white sandy beaches" must be left to those in warmer climates. We do however have Sylvan Lake which at times can have the appearance of an ocean... all joking aside... there are many potential locations to capture great images throughout central Alberta and the Rocky Mountain regions. Too often we've heard photographers complain that there are no locations worth shooting in. Using a little imagination and creativity we have been able to shoot unique images in this "limited" region.
As the majority of our fitness work is shot on location, our season of opportunity follows the warmer months. Typically we can begin fitness shooting mid-late April through to mid September, of course depending on the weather. Although we have shot outside this time period, the risks of rescheduling are considerably higher.
Warning... a hard, honest look into some of the pitfalls facing today's young model...
... research a photographer...
Before working with any photographer, always insist on seeing their portfolio, preferably in person, or via a “non-free” URL. When viewing a portfolio, ask yourself these questions. Is the work consistent? Will it reflect the image I want? Will it help propel me in my desired direction? Will I learn or gain from this experience? To reiterate a cliché, your portfolio is only as strong as your weakest image. Remember... quality is far more important than quantity. If for some reason a photographer won't allow you to view his work, be courteous, thank him for his time and look elsewhere.
There are many scams brewing, be sure to research a photographer or agency thoroughly. Never meet anyone alone, always bring a friend, and be sure to let others know of your meetings. Be leery of photographers that insist on no spouses, boyfriends/girlfriends etc. Although this can potentially present problems at the time of a shoot, the bottom line is for you to be comfortable... and safe. This should be the foremost concern of any photographer and if the only option, they should readily agree to this.
There are some "photographers" who may pose as someone else, someone with a decent portfolio and a reputable name, so don't be afraid to do a little homework. We have had a number of photographers both in Canada and in the USA use some of our work in their portfolios, so it does happen, and considerably more often then many would believe. More unbelievable still, there are even times when some guys will say they are us. Ask around, check with other models who may have worked with the photographer, perhaps even ask other photographers if they are familiar with the photographer in question. Although questionable activities and practices have always been around, with the introduction of the internet, people tend to over look caution signs when trying desperately to move forward in the market. Having done your homework before your meeting will definitely put you in a relaxed state when you need it most.
... exclusivity contracts...
Something that has recently crossed our table... it appears some photographers are asking models to sign exclusive contracts. This should turn on a few warning signals as all publishers and photo editors will encourage a model to shoot with a variety of professional photographers to gain a variety of experiences and looks. If a photographer asks you to sign such, do yourself a favour, decline and move on.
... the 'digital age' and misrepresentation...
With the increased use of digital cameras, far more people are posing as professional photographers. Two important indicators that can signal an amateur shooter. First, are shadows quite apparent in the images? Without professional equipment or a decent knowledge of working with light, some photographers will use 'on-camera' flashes to automatically light a subject... the result... a tight shadow outlining the model. Although this style of photography is sometimes used by professionals, it is often with a ring flash or a soft box which reduces the harshness of the shadow. Secondly, with the ability to use photo editing programs such as Adobe Photoshop, may shooters can bring low to average images to a higher level, which can be beneficial in many cases, but can also be misleading. Often times, the most visible sign of altered photos, especially by amateur photographers and photo editors is smoothed/blurred skin in an attempt to give a model a perfect complexion. When we ask to see a model's book through the internet, we will not accept any 'noticeably' touched up images as sample's of a model's look. The best areas to search for these 'tell tales' is the hairlines, mouth/lip region, around the eyes where defined lines should be the norm, ear area, jaw lines, armpits, elbows, hands, knees etc....
The digital age also brings many false promises to naive models and can also be the front and start of poor experiences at the hands of those out for sexual gratuity. Regardless of the promises, never pose in uncompromising positions or clothing without knowing exactly what you are getting yourself into. Nothing is worse than to hear of young models being taken advantage of by photographers & videographers promising to fulfill a model's dreams. Remember, up and coming models NEVER need to pose semi-nude or nude to land "non-adult" modeling opportunities. Any suggestion to pose in such manners need be an alarm to move on and shoot with someone who respects you as a person. Reputable men's magazines such as Maxim, FHM, Razor, Stuff etc. may be behind some "model searches" but it will be well noted and will never require compromising shoots.
... always be careful...
We have heard horror stories of supposedly "professional" photographers pushing models beyond their point of comfort. We suggest that a model know their limits and NEVER go past them during a photo session... regardless of the possible financial gain. If, after escaping the pressure that some photographers invoke, a model decides to do so, then at least it has been conscientiously thought through. Along a similar vein... something that has been brought to our attention a number of times in the past by a number of "net model" friends. Model-photographer group gatherings/workshops are becoming quite common in the US and Canada. Quite often models are paid for their work which often involves "glamour" work. Although "glamour" might be interpreted to mean "nude", it does not require this. Find out before hand what is expected of you. We have heard first hand of situations where 'a lot' of pressure, even involving the offering of substantially more money, has been used to entice "models" to disrobe. Is there any better way to discredit photography as a respectable profession? This kind of behaviour is a total disgrace to any professional photographer in the business for the right reasons. Sorry to get a little off track, but be careful girls, there are plenty of "guys with cameras" willing to pay you for this sort of activity. This sort of activity is also quite common around female physique events. In the business, these guys are referred to as "schmoes", do your research models, any respectable photographer would encourage you to do your homework.
... "number-focused" agencies...
Another common pitfall that many models find themselves facing is paying for modeling opportunities through 'agencies'. There are agencies that have "recruiters" whose job is to find prospective models with "the look". As recently shown on Dateline Investigates, these recruiters are only after numbers. If you are expected to pay an agency before ever working, walk away. Any respectable agency will deduct any fees 'after' they have found you work enough to pay the incurred costs... you should never have to pay upfront!
We hope you found this page to be informative. Feel free to drop us a note to say hello or to let us in on an experience you'd like to share or have others learn from.
If we can be of assistance to you and your career, please don't hesitate to contact us.
Good luck with all your endeavours.
~ David Ford